How you might find, compare, remember and decide better ...

You are searching something and you want to:

Avoid lots of irrelevant information on the individual pages

Avoid jumping between tabs/sites to be able to compare within and between sites

Avoid losing your results when sessions time out

Avoid bookmarking or printing pages in order to "remember" them
Avoid deleting the bookmarks afterwards or throwing print outs away

Avoid seeing multiple open tabs/windows

You want to have:

an intelligent cart which helps you search, remember and decide.


Which allows you to:

drag and drop the different sites into the "cart"

see the different results together on one page
group and regroup them easily

blank out irrelevant parts
select the relevant parts of the individual pages you want to see (avoid overload)
easily configure your cart in different ways

share your “carts” with others …

etc.

How will this help you make choices in a better more efficient and effective way?

Tell me your thoughts, Vincent van der Lubbe

PS This posting was stimulated by a question on the Yahoo Webanalytics Forum by Emer Kirrane from Yahoo Webanalytics!. http://tech.groups.yahoo.com/group/webanalytics/message/24033

Customer Experience

Talking about engaging clients in something anybody would consider to be boring:

http://www.youtube.com/watch?v=ivjybzdXVmI

Yes, Southwest Airlines strikes again. So we get the idea. Can we also apply this to other "dull" things?

Any recommendations? 

It's your taxes, stupid!

A tax declaration is probably one of the worst experiences ever:

1. It is cryptic, time consuming and makes you feel stupid. Every year.
2. It forces you to involuntarily “spend” up to 45% of your income on it (european tax %)
3. It does not give you any feedback on what is done with your money

Right now paying taxes is one of very few things people do to directly financially contribute to the common good. And we all value community (yes, we can etc.).

So why don’t we make an effort of making people feel good about their spent money?

Improving the tax payers' experience

If we could enhance the overall experience by 10%, what would that mean for involvement of people with their community and politics?

This would mean a completely different experience.

How do we get to do this?

I think it might be the best to focus on a few simple changes, which do not involve the tax declaration itself (this probably involves a lot of technical, legislative and political things which we can not address here):

1. if we could enhance the overall experience, and maybe honesty by 0,1%, how much extra revenue would that mean?

From research on priming: could one

a) use quotations of leaders with moral authority for the different constituencies?

b) personalize the letter by being signed by f.e. the president, Congress etc.?

2. If one has filed his declaration, a thank you letter would do fine. After all, I just gave away a lot of money.

3. If I get a new tax declaration, maybe

a) you can fill me in on what you achieved with it last year, so I might have some form of satisfaction.

b) But also define where still major work is needed, so I might feel inclined to feel engaged in getting those things in place.

4. one can even think of comparative information:

How would it be if paying a lot of taxes would be considered especially honorful (in stead of stupid)?

This is only a fraction of the possibilities, when will we see some changes?

Vincent

Inspired by Daniel Ariely's Post on Honesty:

Ihttp://www.predictablyirrational.com/?p=396#comments

What do you think?